Jesse Collins Entertainment has taken the role as the producer of the BET Hip Hop Awards since 2021. This annual event stands as a celebration of excellence within the hip-hop genre, featuring innovative stage designs, dynamic performances, and star-studded lineups. It also serves as a platform for addressing important social and cultural issues through hip-hop. The broadcast reaches millions worldwide, celebrating the genre’s pioneers and contemporary voices while recognizing its profound impact on the entertainment and cultural landscape.