Super Bowl LV Halftime Show

Jesse Collins was named an executive producer of the Pepsi Super Bowl LV Halftime Show, which took place in Tampa, Florida on Feb. 7, 2021. The show featured musical superstar, The Weeknd performing hits like “I Can’t Feel My Face,” and “Blinding Lights.”

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He’s a true artist,” commented Shawn “JAY-Z” Carter. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

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