Jesse Collins Entertainment, alongside Roc Nation and DPS, led the production of Rihanna’s Super Bowl performance, which took place on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The live show garnered more than 121 million viewers across TV and digital platforms to become the most-watched halftime show in U.S. television history at that time. Following the performance, Billboard reported that Rihanna’s song catalogue received a leap of 140% across all on-demand streaming services in the US.