Jesse Collins Entertainment helped bring to life the event officially known as the Pepsi Super Bowl LVI Halftime Show, which took place on February 13, 2022, at SoFi Stadium in Inglewood, California. The show was headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, and featured guests 50 Cent and Anderson Paak. It is the first Super Bowl halftime show to be centered entirely around hip hop music and its impact. It is also the final halftime show to be sponsored by Pepsi.